Mexico
Ropa interior y calcetines
n = 28 answers · 22 prompts · Oct 27, 2026 Open FO Leader Fruit of the Loom 10% United States
Underwear & Socks
n = 28 answers · 28 prompts · Oct 28, 2026 Open H Leader Hanes 2.7% Spain
Ropa interior y calcetines
n = 26 answers · 20 prompts · Oct 28, 2026 Open L Leader Leonisa 9.5% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 20× higher in the US (1.2M asks a month) than in Spain (56.5K). ChatGPT shows ads in 50% of these answers in Mexico vs 0% in Spain. A different brand leads in each country: Fruit of the Loom in Mexico, Hanes in the US and Leonisa in Spain. Shopping carousels show up 1.9× more often in Spain (23.2% of answers) than in Mexico (12%). The top 3 brands hold 30% of mentions in Mexico but 8% in the US: the US is the more open market. Best opportunity: the US, scoring 99 (high) against 87 in Mexico. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
12%
AI Mode 9.1% · ChatGPT 14.3%
22.3%
AI Mode 23.1% · ChatGPT 21.4%
23.2%
AI Mode 33.3% · ChatGPT 15.4%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 82 answers70 promptsOct 28, 2026
