Category · Mexico
Underwear & Socks
114.2K estimated AI asks a month. AI answers name 16 brands with no clear leader, show native product carousels in 9.1% of AI Mode and 14.3% of ChatGPT answers, and carry ads in 50% of ChatGPT answers.
Taxonomy #213Level 3n = 28 answers22 promptsupdated Oct 27, 2026AI Mode11ChatGPT14AI Overviews3
AI demand / mo
114.2K
275.2K Google searches
CPC MX$3.30 · High comp.
12-month trend
−7%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
16
Fragmented · HHI 700
n = 14 answers
Native catalog
AI Mode9.1%
ChatGPT14.3%
32 distinct products
n = 25 answers
Ad rate
50%ChatGPT
7 ads · 2 advertisers
n = 14 answers
Opportunity
87
High
87 / 100
- Demand
- p98
- Open
- 70
- Ads
- 50
n = 28 answers
Subcategories
13 subcategories · size = AI demand · colour = opportunity
63Lingerie32.9%37.6K AI asks / mo94Hosiery26.9%30.7K AI asks / mo87Socks9.8%11.2K AI asks / mo25Bras8.1%9.2K AI asks / mo24Underwear Slips6.6%7.5K AI asks / mo22Jock Straps5.4%6.1K AI asks / mo20Underwear4.4%5K AI asks / mo74Lingerie Accessories3.6%4.1K AI asks / moBra AccessoriesUndershirts
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 28 answers22 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Underwear & Socks answers
n = 14 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 700Leader 10%Top 3 30%
Fragmented: no brand dominates. The top 3 hold 30% of mentions; the leader 10%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode11
- AI Overviews3