Compare · Google taxonomy #222
Electronics
Electrónica
n = 848 answers808 promptsOct 28, 2026Mexico
Electrónica
n = 222 answers202 promptsOct 28, 2026Leader Steren3.8%
United States
Electronics
n = 430 answers430 promptsOct 28, 2026Leader Apple2.5%
Spain
Electrónica
n = 196 answers176 promptsOct 28, 2026Leader Apple2.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 18× higher in the US (6.4M asks a month) than in Spain (364.4K).
- ChatGPT shows ads in 45.6% of these answers in the US vs 0% in Spain.
- Apple leads in the US and Spain; Steren in Mexico.
- 2 of the top 5 brands are the same in all three countries: Apple and Sony.
- Best opportunity: the US, scoring 63 (medium) against 50 in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Best Buy in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
720.7K
6.4M
364.4K
Google searches / month
1.7M
15.4M
878K
Search trend
no change 0%
Peak: Sep 2026
down −12%
Peak: Oct 2025
down −23%
Peak: Oct 2025
Cost per click
MX$4.88
High competition
$2.09
High competition
€0.30
High competition
Shopping carousel
18.6%
AI Mode 24.1% · ChatGPT 13.5%
26.2%
AI Mode 29.5% · ChatGPT 22.9%
18%
AI Mode 18.7% · ChatGPT 17.3%
Ads in answers
37.8%
42 ads seen
45.6%
109 ads seen
0%
0 ads seen
Brands named
232
Top 3 hold 8%
572
Top 3 hold 5.5%
218
Top 3 hold 7.4%
Concentration
Fragmented
HHI 72
Fragmented
HHI 37
Fragmented
HHI 68
Products in carousels
106
Median MX$599
346
Median $150
316
Median €79.90
Opportunity
Medium56
Medium63
Medium50
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
572 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
106 products
- 1Amazon26.5%32
- 2Mercado Libre20%31
- 3Office Depot3.9%5
United States
346 products
- 1Best Buy14.1%47
- 2Walmart11.1%41
- 3Sweetwater4.4%11
Spain
316 products
- 1Amazon33.2%36
- 2PcComponentes11.5%23
- 3MediaMarkt3.7%13
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure