Compare · Google taxonomy #2779
Eye Makeup Maquillaje para ojos · Health & Beauty › Personal Care › Cosmetics › Makeup
n = 30 answers · 30 prompts · Oct 28, 2026 Mexico
Maquillaje para ojos
n = 8 answers · 8 prompts · Oct 27, 2026 Open LP Leader L'Oréal Paris 5.9% United States
Eye Makeup
n = 16 answers · 16 prompts · Oct 28, 2026 Open M Leader Maybelline 6.8% Spain
Maquillaje para ojos
n = 6 answers · 6 prompts · Oct 28, 2026 Open LP Leader L'Oréal Paris 33.3% What's different Generated from the numbers below; each line only appears when both sides have enough data.
ChatGPT shows ads in 100% of these answers in Mexico vs 0% in Spain. Best opportunity: the US, scoring 100 (high) against 0 in Spain. AI demand is 16× higher in the US (157.5K asks a month) than in Spain (10.1K). Shopping carousels show up 5× more often in the US (62.5% of answers) than in Mexico (12.5%). L'Oréal Paris leads in Mexico and Spain; Maybelline in the US. Amazon leads the shopping carousels in Mexico and Spain; Ulta Beauty in the US. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
12.5%
AI Mode 25% · ChatGPT 0%
62.5%
AI Mode 62.5% · ChatGPT 62.5%
50%
AI Mode 66.7% · ChatGPT 33.3%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 30 answers30 promptsOct 28, 2026
