Category · Mexico
Eye Makeup
27.8K estimated AI asks a month. AI answers name 17 brands with no clear leader, show native product carousels in 25% of AI Mode answers, and carry ads in 100% of ChatGPT answers.
Taxonomy #2779Level 5n = 8 answers8 promptsupdated Oct 27, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
27.8K
67K Google searches
CPC MX$2.05 · High comp.
12-month trend
−7%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
17
Fragmented · HHI 588
n = 4 answers
Native catalog
AI Mode25%
ChatGPT0%
2 distinct products
n = 8 answers
Ad rate
100%ChatGPT
4 ads · 2 advertisers
n = 4 answers
Opportunity
59
Medium
59 / 100
- Demand
- p98
- Open
- 82
- Ads
- 100
n = 8 answers
Subcategories
8 subcategories · size = AI demand · colour = opportunity
28False Eyelashes49.4%13.7K AI asks / mo24Mascara33.1%9.2K AI asks / mo15Eye Shadow12.1%3.4K AI asks / mo10Eyebrow Enhancers4.3%1.2K AI asks / mo
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Eye Makeup answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 588Leader 5.9%Top 3 17.6%
Fragmented: no brand dominates. The top 3 hold 17.6% of mentions; the leader 5.9%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4