Compare · Google taxonomy #2918
Outdoor Living
Artículos de exterior · Home & Garden › Lawn & Garden
n = 64 answers64 promptsOct 28, 2026Mexico
Artículos de exterior
n = 16 answers16 promptsOct 27, 2026Leader Durmi16.7%
United States
Outdoor Living
n = 34 answers34 promptsOct 28, 2026Leader Rumpl3%
Spain
Artículos de exterior
n = 14 answers14 promptsOct 28, 2026Leader Costway40%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- The top 3 brands hold 80% of mentions in Spain but 7.6% in the US: the US is the more open market.
- Best opportunity: the US, scoring 97 (high) against 43 in Spain.
- AI demand is 5.1× higher in the US (179.4K asks a month) than in Spain (34.9K).
- Shopping carousels show up 3.8× more often in the US (23.5% of answers) than in Mexico (6.3%).
- ChatGPT shows ads in 37.5% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Durmi in Mexico, Rumpl in the US and Costway in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
51.5K
179.4K
34.9K
Google searches / month
124.2K
432.3K
84.1K
Search trend
up +28%
Peak: Aug 2026
up +82%
Peak: Aug 2026
up +250%
Peak: Jul 2026
Cost per click
MX$8.44
High competition
$1.75
High competition
€0.45
High competition
Shopping carousel
6.3%
AI Mode 0% · ChatGPT 12.5%
23.5%
AI Mode 35.3% · ChatGPT 11.8%
14.3%
AI Mode 0% · ChatGPT 28.6%
Ads in answers
37.5%
3 ads seen
23.5%
4 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 50%
64
Top 3 hold 7.6%
4
Top 3 hold 80%
Concentration
Moderate
HHI 1,667
Fragmented
HHI 161
Concentrated
HHI 2,800
Products in carousels
3
Median MX$800
46
Median $71.97
6
Median €333
Opportunity
High71
High97
Low43
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
64 brands
Spain
4 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
3 products
United States
46 products
Spain
6 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure