51.5K estimated AI asks a month. AI answers name 6 brands (the top 3 hold 50%), show native product carousels in 12.5% of ChatGPT answers, and carry ads in 37.5% of ChatGPT answers.
10 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Outdoor Living answers
Moderately concentrated: the top 3 hold 50% of mentions; the leader 16.7%.
Product categories: Google answers only, for now