Compare · Google taxonomy #3793
Games
Juegos · Toys & Games
n = 46 answers46 promptsOct 28, 2026Mexico
Juegos
n = 14 answers14 promptsOct 27, 2026Leader Bingo Blitz4.5%
United States
Games
n = 18 answers18 promptsOct 28, 2026Leader CrystalMaggie2.2%
Spain
Juegos
n = 14 answers14 promptsOct 28, 2026Leader Cat7.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 57.1% of these answers in Mexico vs 0% in Spain.
- AI demand is 6.3× higher in the US (314.4K asks a month) than in Spain (50.3K).
- Shopping carousels show up 3.3× more often in the US (23.8% of answers) than in Spain (7.2%).
- A different brand leads in each country: Bingo Blitz in Mexico, CrystalMaggie in the US and Cat in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- The top 3 brands hold 23.1% of mentions in Spain but 6.7% in the US: the US is the more open market.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
83.5K
314.4K
50.3K
Google searches / month
201.1K
757.5K
121.1K
Search trend
down −33%
Peak: Oct 2025
down −11%
Peak: Oct 2025
down −54%
Peak: Oct 2025
Cost per click
MX$12.56
Medium competition
$1.65
High competition
€3.58
High competition
Shopping carousel
7.2%
AI Mode 0% · ChatGPT 14.3%
23.8%
AI Mode 14.3% · ChatGPT 33.3%
7.2%
AI Mode 0% · ChatGPT 14.3%
Ads in answers
57.1%
4 ads seen
44.4%
4 ads seen
0%
0 ads seen
Brands named
22
Top 3 hold 13.6%
45
Top 3 hold 6.7%
13
Top 3 hold 23.1%
Concentration
Fragmented
HHI 455
Fragmented
HHI 222
Fragmented
HHI 769
Products in carousels
1
Median MX$65.00
53
Median $40.00
2
Median €42.40
Opportunity
High69
High77
High72
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
22 brands
United States
45 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
1 products
United States
53 products
Spain
2 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure