Compare · Google taxonomy #412
Food, Beverages & Tobacco
Alimentación, bebida y tabaco
n = 1,402 answers1,402 promptsOct 28, 2026Mexico
Alimentación, bebida y tabaco
n = 412 answers412 promptsOct 27, 2026Leader Nestlé2.4%
United States
Food, Beverages & Tobacco
n = 584 answers584 promptsOct 28, 2026Leader Melissas Produce1%
Spain
Alimentación, bebida y tabaco
n = 406 answers406 promptsOct 28, 2026Leader Nestlé1.3%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 14× higher in the US (22.7M asks a month) than in Spain (1.6M).
- ChatGPT shows ads in 57.9% of these answers in the US vs 1% in Spain.
- Shopping carousels show up 4.3× more often in the US (23.5% of answers) than in Spain (5.4%).
- Nestlé leads in Mexico and Spain; Melissas Produce in the US.
- Best opportunity: Mexico, scoring 100 (high) against 88 in the US.
- Walmart leads the shopping carousels in Mexico and the US; Carrefour in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
3M
22.7M
1.6M
Google searches / month
7.1M
54.7M
3.9M
Search trend
down −6%
Peak: Dec 2025
down −2%
Peak: Nov 2025
down −11%
Peak: Dec 2025
Cost per click
MX$4.44
Low competition
$0.55
Low competition
€0.13
Low competition
Shopping carousel
6.4%
AI Mode 5.6% · ChatGPT 7.3%
23.5%
AI Mode 27.7% · ChatGPT 19.2%
5.4%
AI Mode 1.4% · ChatGPT 9.5%
Ads in answers
33%
68 ads seen
57.9%
169 ads seen
1%
2 ads seen
Brands named
197
Top 3 hold 4.7%
432
Top 3 hold 3%
208
Top 3 hold 4%
Concentration
Fragmented
HHI 57
Fragmented
HHI 28
Fragmented
HHI 53
Products in carousels
50
Median MX$75.25
274
Median $5.49
43
Median €4.37
Opportunity
High100
High88
High100
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
197 brands
United States
432 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
50 products
- 1Walmart14.5%10
- 2Amazon13.2%10
- 3Mercado Libre10.5%8
United States
274 products
- 1Walmart38.6%65
- 2Target6.9%19
- 3Amazon5%16
Spain
43 products
- 1Carrefour13.2%9
- 2Druni7.4%5
- 3Amazon5.9%4
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure