Category · Spain
Food, Beverages & Tobacco
1.6M estimated AI asks a month. AI answers name 208 brands with no clear leader, show native product carousels in 1.4% of AI Mode and 9.5% of ChatGPT answers, and carry ads in 1% of ChatGPT answers.
Taxonomy #412Level 1n = 406 answers406 promptsupdated Oct 28, 2026AI Mode203ChatGPT203
AI demand / mo
1.6M
3.9M Google searches
CPC €0.13 · Low comp.
12-month trend
−11%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
208
Fragmented · HHI 53
n = 203 answers
Native catalog
AI Mode1.4%
ChatGPT9.5%
43 distinct products
n = 406 answers
Ad rate
1%ChatGPT
2 ads · 1 advertiser
n = 203 answers
Opportunity
100
High
100 / 100
- Demand
- p100
- Open
- 96
- Ads
- 1
n = 406 answers
Subcategories
2 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 406 answers406 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Food, Beverages & Tobacco answers
n = 203 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 53Leader 1.3%Top 3 4%
Fragmented: no brand dominates. The top 3 hold 4% of mentions; the leader 1.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode203