Compare · Google taxonomy #413
Beverages
Bebidas · Food, Beverages & Tobacco
n = 154 answers154 promptsOct 28, 2026Mexico
Bebidas
n = 44 answers44 promptsOct 27, 2026Leader Vinasa2.3%
United States
Beverages
n = 64 answers64 promptsOct 28, 2026Leader LaCroix2.3%
Spain
Bebidas
n = 46 answers46 promptsOct 28, 2026Leader Solán de Cabras3.4%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 16× higher in the US (5.1M asks a month) than in Spain (317.2K).
- AI answers show a shopping carousel 12.3% of the time in the US, but almost never in Spain (0%).
- ChatGPT shows ads in 46.9% of these answers in the US vs 0% in Spain.
- A different brand leads in each country: Vinasa in Mexico, LaCroix in the US and Solán de Cabras in Spain.
- Walmart leads the shopping carousels in Mexico and the US; Ahorramas in Spain.
- Google Ads competition is high in the US but low in Mexico.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
642.4K
5.1M
317.2K
Google searches / month
1.5M
12.2M
764.2K
Search trend
down −23%
Peak: Oct 2025
down −12%
Peak: Oct 2025
down −4%
Peak: Oct 2025
Cost per click
MX$3.59
Low competition
$0.77
High competition
€0.26
Medium competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
12.3%
AI Mode 21.4% · ChatGPT 3.1%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
31.8%
7 ads seen
46.9%
15 ads seen
0%
0 ads seen
Brands named
83
Top 3 hold 6.8%
84
Top 3 hold 6.8%
58
Top 3 hold 6.8%
Concentration
Fragmented
HHI 127
Fragmented
HHI 124
Fragmented
HHI 175
Products in carousels
0
No prices seen
17
Median $5.99
0
No prices seen
Opportunity
High97
High92
High95
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
83 brands
United States
84 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
- 1Walmart33.3%3
- 2Amazon22.2%2
- 3Mercado Libre22.2%2
United States
17 products
- 1Walmart29.4%3
- 2Amazon23.5%4
- 3Dierbergs Markets5.9%1
Spain
0 products
- 1Ahorramas33.3%1
- 2El Corte Inglés33.3%1
- 3Naturitas33.3%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure