Category · United States
Beverages
5.1M estimated AI asks a month. AI answers name 84 brands with no clear leader, show native product carousels in 21.4% of AI Mode and 3.1% of ChatGPT answers, and carry ads in 46.9% of ChatGPT answers.
Taxonomy #413Level 2n = 64 answers64 promptsupdated Oct 28, 2026AI Mode32ChatGPT32
AI demand / mo
5.1M
12.2M Google searches
CPC $0.77 · High comp.
12-month trend
−12%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
84
Fragmented · HHI 124
n = 32 answers
Native catalog
AI Mode21.4%
ChatGPT3.1%
17 distinct products
n = 64 answers
Ad rate
46.9%ChatGPT
15 ads · 13 advertisers
n = 32 answers
Opportunity
92
High
92 / 100
- Demand
- p99
- Open
- 93
- Ads
- 47
n = 64 answers
Subcategories
15 subcategories · size = AI demand · colour = opportunity
63Coffee50.2%2.5M AI asks / mo98Alcoholic Beverages25.4%1.3M AI asks / mo60Soda12.3%622.5K AI asks / mo47Milk2.5%124.9K AI asks / mo85Juice2%102.1K AI asks / mo56Water1.9%Hot Chocolate1.6%39Buttermilk1.4%81Eggnog1.4%
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 64 answers64 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Beverages answers
n = 32 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 124Leader 2.3%Top 3 6.8%
Fragmented: no brand dominates. The top 3 hold 6.8% of mentions; the leader 2.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode32