Compare · Google taxonomy #4171
Linens & Bedding
Ropa de casa · Home & Garden
n = 102 answers102 promptsOct 28, 2026Mexico
Ropa de casa
n = 30 answers30 promptsOct 27, 2026Leader Vianney9.1%
United States
Linens & Bedding
n = 40 answers40 promptsOct 28, 2026Leader Brooklinen6.3%
Spain
Ropa de casa
n = 32 answers32 promptsOct 28, 2026Leader Maxcolchon8.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 75% of these answers in the US vs 0% in Spain.
- AI demand is 6.5× higher in the US (503.1K asks a month) than in Spain (77.7K).
- Shopping carousels show up 3.3× more often in the US (65.6% of answers) than in Spain (19.8%).
- A different brand leads in each country: Vianney in Mexico, Brooklinen in the US and Maxcolchon in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
173K
503.1K
77.7K
Google searches / month
416.8K
1.2M
187.2K
Search trend
down −30%
Peak: Oct 2025
down −14%
Peak: Nov 2025
down −37%
Peak: Nov 2025
Cost per click
MX$4.76
High competition
$2.23
High competition
€0.25
High competition
Shopping carousel
20.7%
AI Mode 21.4% · ChatGPT 20%
65.6%
AI Mode 61.1% · ChatGPT 70%
19.8%
AI Mode 33.3% · ChatGPT 6.3%
Ads in answers
60%
9 ads seen
75%
17 ads seen
0%
0 ads seen
Brands named
37
Top 3 hold 18.2%
55
Top 3 hold 12.7%
18
Top 3 hold 26.1%
Concentration
Fragmented
HHI 331
Fragmented
HHI 214
Fragmented
HHI 624
Products in carousels
42
Median MX$750
162
Median $37.48
136
Median €50.00
Opportunity
High72
High67
High74
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
37 brands
United States
55 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
42 products
- 1Amazon38.2%8
- 2Mercado Libre20%7
- 3Tapetes Tufan5.5%1
United States
162 products
- 1Walmart15.1%14
- 2Amazon11.3%4
- 3Etsy8.1%4
Spain
136 products
- 1Amazon21.9%9
- 2Burrito Blanco4.8%3
- 3El Corte Inglés3.4%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure