173K estimated AI asks a month. AI answers name 37 brands with no clear leader, show native product carousels in 21.4% of AI Mode and 20% of ChatGPT answers, and carry ads in 60% of ChatGPT answers.
4 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Linens & Bedding answers
Fragmented: no brand dominates. The top 3 hold 18.2% of mentions; the leader 9.1%.
Product categories: Google answers only, for now