Compare · Google taxonomy #469
Health & Beauty
Salud y belleza
n = 922 answers882 promptsOct 28, 2026Mexico
Salud y belleza
n = 244 answers224 promptsOct 27, 2026Leader La Roche-Posay1.2%
United States
Health & Beauty
n = 460 answers460 promptsOct 28, 2026Leader Equate0.7%
Spain
Salud y belleza
n = 218 answers198 promptsOct 28, 2026Leader La Roche-Posay1.6%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 15× higher in the US (6M asks a month) than in Spain (393.5K).
- ChatGPT shows ads in 47.5% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.6× more often in the US (29.8% of answers) than in Spain (11.3%).
- La Roche-Posay leads in Mexico and Spain; Equate in the US.
- Best opportunity: Mexico, scoring 81 (high) against 63 in Spain.
- Only La Roche-Posay makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
1M
6M
393.5K
Google searches / month
2.5M
14.5M
948.2K
Search trend
up +3%
Peak: Apr 2026
down −14%
Peak: Oct 2025
down −20%
Peak: Dec 2025
Cost per click
MX$4.65
High competition
$2.65
High competition
€0.51
High competition
Shopping carousel
12%
AI Mode 15.2% · ChatGPT 9%
29.8%
AI Mode 41.7% · ChatGPT 17.8%
11.3%
AI Mode 9.6% · ChatGPT 12.8%
Ads in answers
47.5%
58 ads seen
28.3%
65 ads seen
0%
0 ads seen
Brands named
225
Top 3 hold 2.8%
680
Top 3 hold 1.9%
175
Top 3 hold 4.7%
Concentration
Fragmented
HHI 48
Fragmented
HHI 18
Fragmented
HHI 63
Products in carousels
84
Median MX$278
588
Median $22.97
160
Median €32.69
Opportunity
High81
High69
Medium63
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
225 brands
United States
680 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
84 products
- 1Amazon21.5%27
- 2Farmacias del Ahorro12.7%18
- 3Mercado Libre9.5%15
United States
588 products
- 1Walmart15.5%75
- 2Ulta Beauty7.1%33
- 3Amazon6.9%25
Spain
160 products
- 1Amazon24%19
- 2Druni5.6%10
- 3El Corte Inglés5.6%7
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure