Category · United States
Health & Beauty
6M estimated AI asks a month. AI answers name 680 brands with no clear leader, show native product carousels in 41.7% of AI Mode and 17.8% of ChatGPT answers, and carry ads in 28.3% of ChatGPT answers.
Taxonomy #469Level 1n = 460 answers460 promptsupdated Oct 28, 2026AI Mode230ChatGPT230
AI demand / mo
6M
14.5M Google searches
CPC $2.65 · High comp.
12-month trend
−14%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
680
Fragmented · HHI 18
n = 230 answers
Native catalog
AI Mode41.7%
ChatGPT17.8%
588 distinct products
n = 460 answers
Ad rate
28.3%ChatGPT
65 ads · 20+ advertisers
n = 230 answers
Opportunity
69
High
69 / 100
- Demand
- p63
- Open
- 98
- Ads
- 28
n = 460 answers
Subcategories
3 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 460 answers460 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Health & Beauty answers
n = 230 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 18Leader 0.7%Top 3 1.9%
Fragmented: no brand dominates. The top 3 hold 1.9% of mentions; the leader 0.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode230