Compare · Google taxonomy #491
Health Care
Cuidado de la salud · Health & Beauty
n = 212 answers212 promptsOct 28, 2026Mexico
Cuidado de la salud
n = 52 answers52 promptsOct 27, 2026Leader MedStar3.3%
United States
Health Care
n = 112 answers112 promptsOct 28, 2026Leader ResMed1.1%
Spain
Cuidado de la salud
n = 48 answers48 promptsOct 28, 2026Leader Accu-Chek2.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 23× higher in the US (2.3M asks a month) than in Spain (99.1K).
- ChatGPT shows ads in 65.4% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: MedStar in Mexico, ResMed in the US and Accu-Chek in Spain.
- Shopping carousels show up 1.7× more often in Mexico (18.4% of answers) than in Spain (10.6%).
- Best opportunity: the US, scoring 95 (high) against 83 in Mexico.
- Amazon leads the shopping carousels in Mexico and Spain; Walmart in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
338.9K
2.3M
99.1K
Google searches / month
816.6K
5.6M
238.8K
Search trend
up +1%
Peak: Apr 2026
down −8%
Peak: Apr 2026
down −36%
Peak: Dec 2025
Cost per click
MX$5.39
High competition
$2.65
High competition
€0.91
High competition
Shopping carousel
18.4%
AI Mode 13.6% · ChatGPT 23.1%
17.6%
AI Mode 24.5% · ChatGPT 10.7%
10.6%
AI Mode 4.5% · ChatGPT 16.7%
Ads in answers
65.4%
17 ads seen
32.1%
18 ads seen
0%
0 ads seen
Brands named
57
Top 3 hold 10%
172
Top 3 hold 3.2%
40
Top 3 hold 7.5%
Concentration
Fragmented
HHI 183
Fragmented
HHI 62
Fragmented
HHI 250
Products in carousels
20
Median MX$605
66
Median $57.94
18
Median €25.95
Opportunity
High83
High95
High89
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
57 brands
United States
172 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
20 products
- 1Amazon18.4%7
- 2Farmacias del Ahorro15.8%6
- 3Mercado Libre10.5%4
United States
66 products
- 1Walmart12.9%9
- 2Amazon9.4%8
- 3CVS5.9%4
Spain
18 products
- 1Amazon29.2%5
- 2El Corte Inglés12.5%2
- 3Joom12.5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure