Compare · Google taxonomy #499713
Athletics
Equipamiento para atletismo · Sporting Goods
n = 322 answers322 promptsOct 28, 2026Mexico
Equipamiento para atletismo
n = 60 answers60 promptsOct 27, 2026Leader Wilson9.4%
United States
Athletics
n = 218 answers218 promptsOct 28, 2026Leader Wilson2.6%
Spain
Equipamiento para atletismo
n = 44 answers44 promptsOct 28, 2026Leader Wilson6.9%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 35× higher in the US (2.2M asks a month) than in Spain (61.9K).
- Wilson is the brand AI names most in all three countries.
- Shopping carousels show up 2.9× more often in the US (32.7% of answers) than in Spain (11.4%).
- ChatGPT shows ads in 23.3% of these answers in Mexico vs 0% in Spain.
- Best opportunity: the US, scoring 97 (high) against 77 in Spain.
- Only Wilson makes the top 5 in all three countries; the rest of each ranking is local.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
130.9K
2.2M
61.9K
Google searches / month
315.5K
5.2M
149.1K
Search trend
down −10%
Peak: Nov 2025
up +3%
Peak: Jul 2026
down −28%
Peak: Nov 2025
Cost per click
MX$2.73
High competition
$0.70
High competition
€0.28
High competition
Shopping carousel
15.6%
AI Mode 17.9% · ChatGPT 13.3%
32.7%
AI Mode 37.8% · ChatGPT 27.5%
11.4%
AI Mode 0% · ChatGPT 22.7%
Ads in answers
23.3%
7 ads seen
17.4%
19 ads seen
0%
0 ads seen
Brands named
60
Top 3 hold 18.8%
212
Top 3 hold 6.8%
46
Top 3 hold 17.2%
Concentration
Fragmented
HHI 270
Fragmented
HHI 75
Fragmented
HHI 273
Products in carousels
21
Median MX$598
223
Median $99.95
14
Median €72.38
Opportunity
High86
High97
High77
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
212 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
21 products
- 1Mercado Libre21.6%8
- 2Amazon18.9%7
- 3Decathlon8.1%3
United States
223 products
- 1Dick's Sporting Goods11.5%26
- 2Walmart7.1%18
- 3SCHEELS3.3%6
Spain
14 products
- 1Decathlon48%10
- 2Amazon20%4
- 3Elk Sport12%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure