2.2M estimated AI asks a month. AI answers name 212 brands with no clear leader, show native product carousels in 37.8% of AI Mode and 27.5% of ChatGPT answers, and carry ads in 17.4% of ChatGPT answers.
25 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Athletics answers
Fragmented: no brand dominates. The top 3 hold 6.8% of mentions; the leader 2.6%.
Product categories: Google answers only, for now
