Compare · Google taxonomy #499811
Boating & Water Sports
Deportes acuáticos y navegación deportiva · Sporting Goods › Outdoor Recreation
n = 148 answers148 promptsOct 28, 2026Mexico
Deportes acuáticos y navegación deportiva
n = 24 answers24 promptsOct 27, 2026Leader Bio Surf Camp2.6%
United States
Boating & Water Sports
n = 90 answers90 promptsOct 28, 2026Leader Speedo4.4%
Spain
Deportes acuáticos y navegación deportiva
n = 34 answers34 promptsOct 28, 2026Leader Cressi6%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 15× higher in the US (1.4M asks a month) than in Mexico (95.4K).
- ChatGPT shows ads in 25% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: Bio Surf Camp in Mexico, Speedo in the US and Cressi in Spain.
- Shopping carousels show up 2.3× more often in the US (26.8% of answers) than in Spain (11.8%).
- Search demand is growing in every country (+8% to +29% year on year).
- A different store leads the shopping carousels in each country: Amazon in Mexico, SwimOutlet.com in the US and Decathlon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
95.4K
1.4M
154.1K
Google searches / month
229.9K
3.4M
371.3K
Search trend
up +8%
Peak: Aug 2026
up +24%
Peak: May 2026
up +29%
Peak: Feb 2026
Cost per click
MX$3.59
High competition
$0.65
High competition
€0.11
High competition
Shopping carousel
17.8%
AI Mode 27.3% · ChatGPT 8.3%
26.8%
AI Mode 26.8% · ChatGPT 26.7%
11.8%
AI Mode 0% · ChatGPT 23.5%
Ads in answers
25%
3 ads seen
15.6%
7 ads seen
0%
0 ads seen
Brands named
39
Top 3 hold 7.7%
114
Top 3 hold 8.8%
45
Top 3 hold 14%
Concentration
Fragmented
HHI 256
Fragmented
HHI 111
Fragmented
HHI 248
Products in carousels
11
Median MX$667
101
Median $159
12
Median €46.48
Opportunity
High100
High100
High99
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
39 brands
United States
114 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
11 products
United States
101 products
Spain
12 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure