Category · United States
Boating & Water Sports
1.4M estimated AI asks a month. AI answers name 114 brands with no clear leader, show native product carousels in 26.8% of AI Mode and 26.7% of ChatGPT answers, and carry ads in 15.6% of ChatGPT answers.
Taxonomy #499811Level 3n = 90 answers90 promptsupdated Oct 28, 2026AI Mode45ChatGPT45
AI demand / mo
1.4M
3.4M Google searches
CPC $0.65 · High comp.
12-month trend
+24%
Peak May
Oct 2025 – Sep 2026
Brands seen
114
Fragmented · HHI 111
n = 45 answers
Native catalog
AI Mode26.8%
ChatGPT26.7%
101 distinct products
n = 90 answers
Ad rate
15.6%ChatGPT
7 ads · 5 advertisers
n = 45 answers
Opportunity
100
High
100 / 100
- Demand
- p100
- Open
- 91
- Ads
- 16
n = 90 answers
Subcategories
9 subcategories · size = AI demand · colour = opportunity
100Boating & Rafting75.3%1.1M AI asks / mo99Surfing10%142.3K AI asks / mo97Diving & Snorkeling6.1%86.2K AI asks / mo87Boating & Water Sport Apparel2.8%40.3K AI asks / mo84Windsurfing2.2%31K AI asks / mo79Swimming2%28.2K AI asks / moTowed Water Sports1.1%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 90 answers90 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Boating & Water Sports answers
n = 45 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 111Leader 4.4%Top 3 8.8%
Fragmented: no brand dominates. The top 3 hold 8.8% of mentions; the leader 4.4%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode45