Mexico
Actividades y deportes de invierno
n = 2 answers · 2 prompts · Oct 27, 2026 Open S Leader Stiga 50%
United States
Winter Sports & Activities
n = 28 answers · 28 prompts · Oct 28, 2026 Open B Leader Burton 10.3% Spain
Actividades y deportes de invierno
n = 14 answers · 14 prompts · Oct 28, 2026 Open B Leader Burton 9.1% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 104× higher in the US (322.5K asks a month) than in Mexico (3.1K). Best opportunity: the US, scoring 98 (high) against 13 in Mexico. Shopping carousels show up 4× more often in the US (28.6% of answers) than in Spain (7.2%). Burton leads in the US and Spain; Stiga in Mexico. 2 of the top 5 brands are the same in the US and Spain: Burton and Salomon. Search demand is shrinking in every country (−68% to −83% year on year). Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
28.6%
AI Mode 21.4% · ChatGPT 35.7%
7.2%
AI Mode 0% · ChatGPT 14.3%
Not enough data
Needs more answers
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
No shopping carousel in these answers
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 44 answers44 promptsOct 28, 2026