Compare · Google taxonomy #499846
Outdoor Games
Juegos al aire libre · Sporting Goods › Outdoor Recreation
n = 36 answers36 promptsOct 28, 2026Mexico
Juegos al aire libre
n = 6 answers6 promptsOct 27, 2026Leader Bullpadel16.7%
United States
Outdoor Games
n = 22 answers22 promptsOct 28, 2026Leader Lifetime10%
Spain
Juegos al aire libre
n = 8 answers8 promptsOct 28, 2026Leader Bullpadel10.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 100× higher in the US (522.2K asks a month) than in Mexico (5.2K).
- AI answers show a shopping carousel 25% of the time in Spain, but almost never in Mexico (0%).
- Search demand is growing in Mexico (+5%) and the US (+27%) but shrinking in Spain (−19%).
- ChatGPT shows ads in 27.3% of these answers in the US vs 0% in Spain.
- Best opportunity: the US, scoring 95 (high) against 69 in Mexico.
- Bullpadel leads in Mexico and Spain; Lifetime in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
5.2K
522.2K
11.1K
Google searches / month
12.6K
1.3M
26.8K
Search trend
up +5%
Peak: Jul 2026
up +27%
Peak: Jul 2026
down −19%
Peak: Dec 2025
Cost per click
MX$3.61
High competition
$1.38
High competition
€0.48
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
15%
AI Mode 30% · ChatGPT 0%
25%
AI Mode 25% · ChatGPT 25%
Ads in answers
0%
0 ads seen
27.3%
3 ads seen
0%
0 ads seen
Brands named
9
Top 3 hold 50%
26
Top 3 hold 23.3%
17
Top 3 hold 26.3%
Concentration
Fragmented
HHI 1,250
Fragmented
HHI 444
Fragmented
HHI 637
Products in carousels
0
No prices seen
10
Median $25.87
4
Median €70.20
Opportunity
High69
High95
High91
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
26 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
United States
10 products
Spain
4 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure