522.2K estimated AI asks a month. AI answers name 26 brands with no clear leader, show native product carousels in 30% of AI Mode answers, and carry ads in 27.3% of ChatGPT answers.
8 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Outdoor Games answers
Fragmented: no brand dominates. The top 3 hold 23.3% of mentions; the leader 10%.
Product categories: Google answers only, for now
