Compare · Google taxonomy #5
Dog Supplies
Productos para perros · Animals & Pet Supplies › Pet Supplies
n = 44 answers44 promptsOct 28, 2026Mexico
Productos para perros
n = 14 answers14 promptsOct 27, 2026Leader Purina12%
United States
Dog Supplies
n = 18 answers18 promptsOct 28, 2026Leader Vibrant Life6.7%
Spain
Productos para perros
n = 12 answers12 promptsOct 28, 2026Leader Royal Canin7.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 20× higher in the US (219.9K asks a month) than in Spain (10.9K).
- ChatGPT shows ads in 71.4% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 5.4× more often in the US (38.9% of answers) than in Mexico (7.2%).
- A different brand leads in each country: Purina in Mexico, Vibrant Life in the US and Royal Canin in Spain.
- Best opportunity: the US, scoring 95 (high) against 81 in Mexico.
- Search demand is shrinking in every country (−15% to −33% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
44.4K
219.9K
10.9K
Google searches / month
106.9K
529.9K
26.3K
Search trend
down −15%
Peak: Apr 2026
down −33%
Peak: Nov 2025
down −27%
Peak: Apr 2026
Cost per click
MX$3.67
High competition
$1.38
High competition
€0.68
High competition
Shopping carousel
7.2%
AI Mode 14.3% · ChatGPT 0%
38.9%
AI Mode 22.2% · ChatGPT 55.6%
16.7%
AI Mode 16.7% · ChatGPT 16.7%
Ads in answers
71.4%
5 ads seen
33.3%
3 ads seen
0%
0 ads seen
Brands named
23
Top 3 hold 20%
29
Top 3 hold 13.3%
13
Top 3 hold 23.1%
Concentration
Fragmented
HHI 496
Fragmented
HHI 356
Fragmented
HHI 769
Products in carousels
5
Median MX$112
31
Median $37.99
42
Median €74.90
Opportunity
High81
High95
High92
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
29 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
5 products
United States
31 products
Spain
42 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure