Category · United States
Dog Supplies
219.9K estimated AI asks a month. AI answers name 29 brands with no clear leader, show native product carousels in 22.2% of AI Mode and 55.6% of ChatGPT answers, and carry ads in 33.3% of ChatGPT answers.
Taxonomy #5Level 3n = 18 answers18 promptsupdated Oct 28, 2026AI Mode9ChatGPT9
AI demand / mo
219.9K
529.9K Google searches
CPC $1.38 · High comp.
12-month trend
−33%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
29
Fragmented · HHI 356
n = 9 answers
Native catalog
AI Mode22.2%
ChatGPT55.6%
31 distinct products
n = 18 answers
Ad rate
33.3%ChatGPT
3 ads · 2 advertisers
n = 9 answers
Opportunity
95
High
95 / 100
- Demand
- p92
- Open
- 87
- Ads
- 33
n = 18 answers
Subcategories
11 subcategories · size = AI demand · colour = opportunity
86Dog Beds20.8%45.7K AI asks / mo86Dog Houses20.8%45.7K AI asks / mo84Dog Toys17.1%37.6K AI asks / mo84Dog Treats17.1%37.6K AI asks / mo26Dog Diapers11.4%25.1K AI asks / mo20Dog Treadmills7.6%16.8K AI asks / mo64Dog Apparel4.2%9.2K AI asks / moDog Food0.6%
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 18 answers18 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Dog Supplies answers
n = 9 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 356Leader 6.7%Top 3 13.3%
Fragmented: no brand dominates. The top 3 hold 13.3% of mentions; the leader 6.7%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode9