Mexico
Herramientas para manualidades
n = 32 answers · 32 prompts · Oct 27, 2026 Open GM Leader Globe Medica Internacional 5.9%
United States
Art & Crafting Tools
n = 62 answers · 62 prompts · Oct 28, 2026 Open S Leader Singer 4.5% Spain
Herramientas para manualidades
n = 24 answers · 24 prompts · Oct 28, 2026 Open A Leader Alfa 14.3%
What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 9.1× higher in the US (621.4K asks a month) than in Spain (68.6K). Shopping carousels show up 4.5× more often in the US (31.7% of answers) than in Mexico (7%). ChatGPT shows ads in 31.3% of these answers in Mexico vs 0% in Spain. The top 3 brands hold 42.9% of mentions in Spain but 12.5% in the US: the US is the more open market. A different brand leads in each country: Globe Medica Internacional in Mexico, Singer in the US and Alfa in Spain. Only Singer makes the top 5 in all three countries; the rest of each ranking is local. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
7%
AI Mode 7.7% · ChatGPT 6.3%
31.7%
AI Mode 40.7% · ChatGPT 22.6%
29.1%
AI Mode 33.3% · ChatGPT 25%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 118 answers118 promptsOct 28, 2026
