Category · United States
Art & Crafting Tools
621.4K estimated AI asks a month. AI answers name 75 brands with no clear leader, show native product carousels in 40.7% of AI Mode and 22.6% of ChatGPT answers, and carry ads in 29% of ChatGPT answers.
Taxonomy #504639Level 4n = 62 answers62 promptsupdated Oct 28, 2026AI Mode31ChatGPT31
AI demand / mo
621.4K
1.5M Google searches
CPC $0.56 · High comp.
12-month trend
−13%
Peak Apr
Oct 2025 – Sep 2026
Brands seen
75
Fragmented · HHI 165
n = 31 answers
Native catalog
AI Mode40.7%
ChatGPT22.6%
73 distinct products
n = 62 answers
Ad rate
29%ChatGPT
9 ads · 6 advertisers
n = 31 answers
Opportunity
99
High
99 / 100
- Demand
- p100
- Open
- 88
- Ads
- 29
n = 62 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
100Textile Craft Machines60%372.8K AI asks / mo98Needles & Hooks9.4%58.2K AI asks / mo99Craft Measuring & Marking Tools7.1%43.9K AI asks / mo39Safety Pins6%37.6K AI asks / mo88Thimbles & Sewing Palms5%30.8K AI asks / mo83Glue Guns3.3%20.5K AI asks / mo20Color Mixing Tools2.2%13.7K AI asks / mo23Thread & Yarn Tools2.1%13.4K AI asks / mo66Craft Cutting & Embossing Tools2%12.7K AI asks / moLight Boxes
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 62 answers62 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Art & Crafting Tools answers
n = 31 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 165Leader 4.5%Top 3 12.5%
Fragmented: no brand dominates. The top 3 hold 12.5% of mentions; the leader 4.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode31