Compare · Google taxonomy #526
Oral Care
Cuidado bucal · Health & Beauty › Personal Care
n = 76 answers70 promptsOct 28, 2026Mexico
Cuidado bucal
n = 20 answers18 promptsOct 27, 2026Leader Colgate18.2%
United States
Oral Care
n = 34 answers34 promptsOct 28, 2026Leader Colgate3.8%
Spain
Cuidado bucal
n = 22 answers18 promptsOct 28, 2026Leader Oral-B25%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 70% of these answers in Mexico vs 0% in Spain.
- AI demand is 9.2× higher in the US (387.8K asks a month) than in Spain (42.1K).
- Shopping carousels show up 5.8× more often in the US (34.2% of answers) than in Mexico (5.9%).
- Search demand is growing in Mexico (+8%) but shrinking in the US (−5%) and Spain (−16%).
- Best opportunity: the US, scoring 98 (high) against 58 in Mexico.
- The top 3 brands hold 50% of mentions in Spain but 11.5% in the US: the US is the more open market.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
75.9K
387.8K
42.1K
Google searches / month
182.8K
934.4K
101.5K
Search trend
up +8%
Peak: Feb 2026
down −5%
Peak: Jul 2026
down −16%
Peak: Oct 2025
Cost per click
MX$3.53
High competition
$2.13
High competition
€0.57
High competition
Shopping carousel
5.9%
AI Mode 12.5% · ChatGPT 0%
34.2%
AI Mode 62.5% · ChatGPT 5.9%
25%
AI Mode 11.1% · ChatGPT 36.4%
Ads in answers
70%
7 ads seen
17.6%
3 ads seen
0%
0 ads seen
Brands named
9
Top 3 hold 45.5%
44
Top 3 hold 11.5%
7
Top 3 hold 50%
Concentration
Fragmented
HHI 1,240
Fragmented
HHI 251
Moderate
HHI 1,563
Products in carousels
4
Median MX$1,158
46
Median $15.97
46
Median €32.60
Opportunity
Medium58
High98
High87
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
9 brands
United States
44 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
4 products
- 1Amazon75%1
- 2waterpikmx.com25%1
United States
46 products
- 1Walmart16.1%8
- 2Walgreens9.7%6
- 3CVS8.1%5
Spain
46 products
- 1Amazon25.5%3
- 2El Corte Inglés8.5%2
- 3Druni6.4%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure