Category · Mexico
Oral Care
75.9K estimated AI asks a month. AI answers name 9 brands with no clear leader, show native product carousels in 12.5% of AI Mode answers, and carry ads in 70% of ChatGPT answers.
Taxonomy #526Level 3n = 20 answers18 promptsupdated Oct 27, 2026AI Mode9ChatGPT10AI Overviews1
AI demand / mo
75.9K
182.8K Google searches
CPC MX$3.53 · High comp.
12-month trend
+8%
Peak Feb
Oct 2025 – Sep 2026
Brands seen
9
Fragmented · HHI 1,240
n = 10 answers
Native catalog
AI Mode12.5%
ChatGPT0%
4 distinct products
n = 19 answers
Ad rate
70%ChatGPT
7 ads · 4 advertisers
n = 10 answers
Opportunity
58
Medium
58 / 100
- Demand
- p97
- Open
- 55
- Ads
- 70
n = 20 answers
Subcategories
20 subcategories · size = AI demand · colour = opportunity
30Mouthwash22.2%16.8K AI asks / mo27Dental Floss14.8%11.2K AI asks / mo27Dental Water Jets14.8%11.2K AI asks / mo25Toothbrushes12.1%9.2K AI asks / mo24Teeth Whiteners9.9%7.5K AI asks / mo83Dentures9.9%7.5K AI asks / mo83Toothpaste9.9%7.5K AI asks / mo70Tongue Scrapers4.4%3.4K AI asks / mo8Toothpicks1.6%
7 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 20 answers18 promptsOct 27, 2026
Brands AI recommends
Share of brand mentions in Oral Care answers
n = 10 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 1,240Leader 18.2%Top 3 45.5%
Fragmented: no brand dominates. The top 3 hold 45.5% of mentions; the leader 18.2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode9
- AI Overviews1