Compare · Google taxonomy #5322
Activewear
Ropa deportiva · Apparel & Accessories › Clothing
n = 34 answers34 promptsOct 28, 2026Mexico
Ropa deportiva
n = 6 answers6 promptsOct 27, 2026Leader 5.11 Tactical16.7%
United States
Activewear
n = 20 answers20 promptsOct 28, 2026Leader Hayabusa3.5%
Spain
Ropa deportiva
n = 8 answers8 promptsOct 28, 2026Leader Fox Racing4.5%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 15× higher in the US (63.3K asks a month) than in Mexico (4.2K).
- Best opportunity: the US, scoring 96 (high) against 23 in Mexico.
- ChatGPT shows ads in 66.7% of these answers in Mexico vs 0% in Spain.
- AI answers show a shopping carousel 50% of the time in Spain, but almost never in Mexico (0%).
- Search demand is growing in Mexico (+16%) but shrinking in the US (−18%).
- A different brand leads in each country: 5.11 Tactical in Mexico, Hayabusa in the US and Fox Racing in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
4.2K
63.3K
8.4K
Google searches / month
10K
152.5K
20.1K
Search trend
up +16%
Peak: Aug 2026
down −18%
Peak: Dec 2025
up +2%
Peak: Sep 2026
Cost per click
MX$1.98
High competition
$0.79
High competition
€0.33
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
26.7%
AI Mode 33.3% · ChatGPT 20%
50%
AI Mode 50% · ChatGPT 50%
Ads in answers
66.7%
2 ads seen
0%
0 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 50%
53
Top 3 hold 10.5%
22
Top 3 hold 13.6%
Concentration
Moderate
HHI 1,667
Fragmented
HHI 200
Fragmented
HHI 455
Products in carousels
0
No prices seen
18
Median $68.00
60
Median €112
Opportunity
Low23
High96
High93
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
53 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
United States
18 products
Spain
60 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure