Category · Spain
Activewear
8.4K estimated AI asks a month. AI answers name 22 brands with no clear leader and show native product carousels in 50% of AI Mode and 50% of ChatGPT answers.
Taxonomy #5322Level 3n = 8 answers8 promptsupdated Oct 28, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
8.4K
20.1K Google searches
CPC €0.33 · High comp.
12-month trend
+2%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
22
Fragmented · HHI 455
n = 4 answers
Native catalog
AI Mode50%
ChatGPT50%
60 distinct products
n = 8 answers
Ad rate
0%ChatGPT
No ads captured
n = 4 answers
Opportunity
93
High
93 / 100
- Demand
- p86
- Open
- 86
- Ads
- 0
n = 8 answers
Subcategories
8 subcategories · size = AI demand · colour = opportunity
64Bicycle Activewear46.8%3.9K AI asks / mo64Motorcycle Protective Clothing45.2%3.8K AI asks / mo8Boxing Shorts6.5%Hunting Clothing0.7%American Football Pants
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Activewear answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 455Leader 4.5%Top 3 13.6%
Fragmented: no brand dominates. The top 3 hold 13.6% of mentions; the leader 4.5%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4