Mexico
Cuidado de la piel
n = 22 answers · 18 prompts · Oct 27, 2026 Open LR Leader La Roche-Posay 12.5% United States
Skin Care
n = 36 answers · 36 prompts · Oct 28, 2026 Open LR Leader La Roche-Posay 5.1% Spain
Cuidado de la piel
n = 22 answers · 18 prompts · Oct 28, 2026 Open E Leader Eucerin 11.1% What's different Generated from the numbers below; each line only appears when both sides have enough data.
AI demand is 16× higher in the US (385.4K asks a month) than in Spain (24.8K). ChatGPT shows ads in 55.6% of these answers in the US vs 0% in Spain. Shopping carousels show up 5.3× more often in the US (26.4% of answers) than in Spain (5%). Search demand is growing in Mexico (+37%) and Spain (+13%) but shrinking in the US (−25%). La Roche-Posay leads in Mexico and the US; Eucerin in Spain. The top 3 brands hold 33.3% of mentions in Spain but 15.3% in the US: the US is the more open market. Side by side Metric
MX Mexico MXN
US United States USD
ES Spain EUR
10%
AI Mode 11.1% · ChatGPT 9.1%
26.4%
AI Mode 47.1% · ChatGPT 5.6%
5%
AI Mode 0% · ChatGPT 9.1%
Brands AI recommends Top 5 per country, by share of brand mentions.
Stores in the shopping carousels Who sells the products AI shows, by share of product cards.
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure
n = 80 answers72 promptsOct 28, 2026
