Category · United States
Skin Care
385.4K estimated AI asks a month. AI answers name 48 brands with no clear leader, show native product carousels in 47.1% of AI Mode and 5.6% of ChatGPT answers, and carry ads in 55.6% of ChatGPT answers.
Taxonomy #567Level 4n = 36 answers36 promptsupdated Oct 28, 2026AI Mode18ChatGPT18
AI demand / mo
385.4K
928.6K Google searches
CPC $1.13 · High comp.
12-month trend
−25%
Peak Nov
Oct 2025 – Sep 2026
Brands seen
48
Fragmented · HHI 250
n = 18 answers
Native catalog
AI Mode47.1%
ChatGPT5.6%
43 distinct products
n = 36 answers
Ad rate
55.6%ChatGPT
10 ads · 7 advertisers
n = 18 answers
Opportunity
98
High
98 / 100
- Demand
- p99
- Open
- 85
- Ads
- 56
n = 36 answers
Subcategories
18 subcategories · size = AI demand · colour = opportunity
77Toners & Astringents19.9%76.6K AI asks / mo49Lotion & Moisturizer17.8%68.5K AI asks / mo74Tanning Products12.3%47.5K AI asks / mo44Sunscreen11.8%45.7K AI asks / mo35Petroleum Jelly8%30.7K AI asks / mo86Wart Removers8%30.7K AI asks / mo34Lip Balms & Treatments7.4%28.5K AI asks / mo83Body Oil5.3%20.5K AI asks / mo18Body Powder2.4%73Facial Cleansers2.4%16Skin Care Masks & Peels1.9%7.5K AI asks / mo64Makeup Removers1.3%Facial Pore StripsSkin Insect RepellentFacial Cleansing Kits
2 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 36 answers36 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Skin Care answers
n = 18 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 250Leader 5.1%Top 3 15.3%
Fragmented: no brand dominates. The top 3 hold 15.3% of mentions; the leader 5.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode18