Compare · Google taxonomy #604
Household Appliances
Electrodomésticos · Home & Garden
n = 124 answers124 promptsOct 28, 2026Mexico
Electrodomésticos
n = 30 answers30 promptsOct 27, 2026Leader Whirlpool5.9%
United States
Household Appliances
n = 64 answers64 promptsOct 28, 2026Leader Bissell4.1%
Spain
Electrodomésticos
n = 30 answers30 promptsOct 28, 2026Leader Cecotec6.8%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 66.7% of these answers in Mexico vs 0% in Spain.
- AI demand is 8× higher in the US (1.5M asks a month) than in Spain (187.9K).
- A different brand leads in each country: Whirlpool in Mexico, Bissell in the US and Cecotec in Spain.
- Shopping carousels show up 1.7× more often in the US (40.7% of answers) than in Spain (23.4%).
- Best opportunity: the US, scoring 89 (high) against 73 in Mexico.
- Search demand is shrinking in every country (−6% to −17% year on year).
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
210.7K
1.5M
187.9K
Google searches / month
507.7K
3.6M
452.8K
Search trend
down −6%
Peak: Nov 2025
down −6%
Peak: May 2026
down −17%
Peak: Jun 2026
Cost per click
MX$4.85
High competition
$2.14
High competition
€0.33
High competition
Shopping carousel
27.9%
AI Mode 35.7% · ChatGPT 20%
40.7%
AI Mode 50% · ChatGPT 31.3%
23.4%
AI Mode 26.7% · ChatGPT 20%
Ads in answers
66.7%
10 ads seen
28.1%
9 ads seen
0%
0 ads seen
Brands named
31
Top 3 hold 17.6%
95
Top 3 hold 9.8%
40
Top 3 hold 15.9%
Concentration
Fragmented
HHI 346
Fragmented
HHI 137
Fragmented
HHI 279
Products in carousels
24
Median MX$1,766
114
Median $285
72
Median €139
Opportunity
High73
High89
High84
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
95 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
24 products
- 1Mercado Libre17.2%4
- 2Home Depot13.8%4
- 3Amazon13.8%3
United States
114 products
- 1Home Depot23.1%19
- 2Lowe's6.9%7
- 3Walmart6.9%7
Spain
72 products
- 1Amazon26.3%4
- 2Leroy Merlin20%6
- 3Lúzete5%1
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure