Category · United States
Household Appliances
1.5M estimated AI asks a month. AI answers name 95 brands with no clear leader, show native product carousels in 50% of AI Mode and 31.3% of ChatGPT answers, and carry ads in 28.1% of ChatGPT answers.
Taxonomy #604Level 2n = 64 answers64 promptsupdated Oct 28, 2026AI Mode32ChatGPT32
AI demand / mo
1.5M
3.6M Google searches
CPC $2.14 · High comp.
12-month trend
−6%
Peak May
Oct 2025 – Sep 2026
Brands seen
95
Fragmented · HHI 137
n = 32 answers
Native catalog
AI Mode50%
ChatGPT31.3%
114 distinct products
n = 64 answers
Ad rate
28.1%ChatGPT
9 ads · 9 advertisers
n = 32 answers
Opportunity
89
High
89 / 100
- Demand
- p90
- Open
- 90
- Ads
- 28
n = 64 answers
Subcategories
12 subcategories · size = AI demand · colour = opportunity
98Climate Control Appliances56.7%852K AI asks / mo80Laundry Appliances14.4%216.8K AI asks / mo93Floor & Steam Cleaners13.4%202.1K AI asks / mo43Vacuums5.5%83.4K AI asks / mo83Water Heaters5.5%83.4K AI asks / mo37Garage Door Openers3.7%56K AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 64 answers64 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Household Appliances answers
n = 32 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 137Leader 4.1%Top 3 9.8%
Fragmented: no brand dominates. The top 3 hold 9.8% of mentions; the leader 4.1%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode32