Compare · Google taxonomy #6362
Office Furniture
Mobiliario de oficina · Furniture
n = 22 answers22 promptsOct 28, 2026Mexico
Mobiliario de oficina
n = 6 answers6 promptsOct 27, 2026Leader ERGO Mobiliario16.7%
United States
Office Furniture
n = 10 answers10 promptsOct 28, 2026Leader Herman Miller8.3%
Spain
Mobiliario de oficina
n = 6 answers6 promptsOct 28, 2026Leader Rochel Office Furniture20%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 40% of these answers in the US vs 0% in Spain.
- AI demand is 3× higher in the US (245.5K asks a month) than in Spain (82K).
- A different brand leads in each country: ERGO Mobiliario in Mexico, Herman Miller in the US and Rochel Office Furniture in Spain.
- Best opportunity: the US, scoring 69 (high) against 57 in Mexico.
- Search demand is shrinking in every country (−5% to −11% year on year).
- A different store leads the shopping carousels in each country: Office Depot in Mexico, Wayfair in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
102.7K
245.5K
82K
Google searches / month
247.4K
591.6K
197.6K
Search trend
down −7%
Peak: Apr 2026
down −11%
Peak: Oct 2025
down −5%
Peak: Apr 2026
Cost per click
MX$6.96
High competition
$2.47
High competition
€0.26
High competition
Shopping carousel
25%
AI Mode 50% · ChatGPT 0%
32.5%
AI Mode 25% · ChatGPT 40%
33.4%
AI Mode 66.7% · ChatGPT 0%
Ads in answers
33.3%
1 ads seen
40%
2 ads seen
0%
0 ads seen
Brands named
6
Top 3 hold 50%
23
Top 3 hold 16.7%
5
Top 3 hold 60%
Concentration
Moderate
HHI 1,667
Fragmented
HHI 451
Moderate
HHI 2,000
Products in carousels
2
Median MX$2,918
8
Median $390
51
Median €533
Opportunity
Medium57
High69
Medium58
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
6 brands
United States
23 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
2 products
United States
8 products
Spain
51 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure