102.7K estimated AI asks a month. AI answers name 6 brands (the top 3 hold 50%), show native product carousels in 50% of AI Mode answers, and carry ads in 33.3% of ChatGPT answers.
5 subcategories · size = AI demand · colour = opportunity
Brands, stores, products, ads and sources in the sampled answers
Share of brand mentions in Office Furniture answers
Moderately concentrated: the top 3 hold 50% of mentions; the leader 16.7%.
Product categories: Google answers only, for now