Compare · Google taxonomy #696
Decor
Decoración · Home & Garden
n = 382 answers382 promptsOct 28, 2026Mexico
Decoración
n = 100 answers100 promptsOct 27, 2026Leader H&M3.6%
United States
Decor
n = 180 answers180 promptsOct 28, 2026Leader West Elm2%
Spain
Decoración
n = 102 answers102 promptsOct 28, 2026Leader Zara Home2.7%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 11× higher in the US (2.8M asks a month) than in Spain (246.8K).
- ChatGPT shows ads in 34% of these answers in Mexico vs 0% in Spain.
- A different brand leads in each country: H&M in Mexico, West Elm in the US and Zara Home in Spain.
- No brand appears in the top 5 of more than one country: each market has its own winners.
- Shopping carousels show up 1.8× more often in the US (26.3% of answers) than in Mexico (14.4%).
- Amazon is the store AI shows most in every country.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
333.9K
2.8M
246.8K
Google searches / month
804.5K
6.7M
594.8K
Search trend
down −39%
Peak: Nov 2025
down −23%
Peak: Nov 2025
down −33%
Peak: Nov 2025
Cost per click
MX$2.78
High competition
$1.80
High competition
€0.25
High competition
Shopping carousel
14.4%
AI Mode 16.7% · ChatGPT 12%
26.3%
AI Mode 24.7% · ChatGPT 27.8%
21.5%
AI Mode 31.1% · ChatGPT 11.8%
Ads in answers
34%
17 ads seen
21.1%
19 ads seen
0%
0 ads seen
Brands named
54
Top 3 hold 7.3%
314
Top 3 hold 4.9%
72
Top 3 hold 6.8%
Concentration
Fragmented
HHI 188
Fragmented
HHI 40
Fragmented
HHI 142
Products in carousels
126
Median MX$724
294
Median $45.03
382
Median €38.56
Opportunity
High93
High98
High95
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
54 brands
United States
314 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
126 products
- 1Amazon28%19
- 2Mercado Libre19.3%15
- 3IKEA6.8%10
United States
294 products
- 1Amazon12.3%25
- 2Etsy11.3%23
- 3Home Depot11.1%29
Spain
382 products
- 1Amazon17.1%14
- 2Leroy Merlin7.8%15
- 3Etsy6.5%8
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure