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The market data of AI answers: what Google AI Mode, ChatGPT and AI Overviews recommend in every product category, country by country.

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Built from real AI answers to our own prompts.English·Español

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Home & Garden
Decor

Category · United States

Decor

2.8M estimated AI asks a month. AI answers name 314 brands with no clear leader, show native product carousels in 24.7% of AI Mode and 27.8% of ChatGPT answers, and carry ads in 21.1% of ChatGPT answers.

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Taxonomy #696Level 2n = 180 answers·180 prompts·updated Oct 28, 2026AI Mode90ChatGPT90

AI demand / mo

2.8M

6.7M Google searches

CPC $1.80 · High comp.

12-month trend

−23%

Peak Nov

Oct 2025 – Sep 2026

Brands seen

314

Fragmented · HHI 40

WE

A

BH

T

PB

n = 90 answers

Native catalog

AI Mode24.7%

ChatGPT27.8%

294 distinct products

A

E

HD

n = 180 answers

Ad rate

21.1%ChatGPT

19 ads · 16 advertisers

BR

N

T

n = 90 answers

Opportunity

98

High

98 / 100

Demand: p95
Open: 95
Ads: 21

n = 180 answers

Subcategories

75 subcategories · size = AI demand · colour = opportunity

Colour the map by

96Seasonal & Holiday Decorations11.2%312.5K AI asks / mo

100Window Treatments9%251.7K AI asks / mo

90Lawn Ornaments & Garden Sculptures8.2%228.3K AI asks / mo

90Home Fragrances7.2%202.3K AI asks / mo

89Rugs6.7%186.8K AI asks / mo 95Clocks6.5%180.7K AI asks / mo 88Bird & Wildlife Feeders5.8%162.2K AI asks / mo 86Mirrors4.5%124.9K AI asks / mo 86Artwork3.9%108.2K AI asks / mo 83Mailboxes3%83.4K AI asks / mo

Other2.7%32 more

39Picture Frames2.5%87Window Treatment Accessories2.3%63.2K AI asks / mo 37Baskets2%56K AI asks / mo 79Throw Pillows2%56K AI asks / mo 77Dreamcatchers1.6%45.7K AI asks / mo Hourglasses1.6%Shadow Boxes1.6%Slipcovers1.6%Bird & Wildlife Houses1.4%75Bird Baths1.3%75Music Boxes1.3%75Trunks1.3%29Vases1.3%Snow Globes1.1%Wind Chimes1.1%Home Fragrance Accessories1%Mailbox Accessories0.7%Bookends Rain Gauges Sundials Figurines Growth Charts

Size: AI asks / moOpportunityLowMediumHigh

4 subcategories without search demand data are listed in the .

What AI answers show

Brands, stores, products, ads and sources in the sampled answers

n = 180 answers·180 prompts·Oct 28, 2026

Brands AI recommends

Share of brand mentions in Decor answers

1West Elmavg. #3.02%7
2Anthropologieavg. #2.61.4%5
3Balsam Hillavg. #3.21.4%5
4Terrainavg. #9.81.1%4
5Pottery Barnavg. #3.00.9%3

+25 more brandsFree with an AI Rankia accountLog in to see all

n = 90 answersGoogle AI Mode and AI Overviews answers

Market concentrationFragmented

FragmentedModerateConcentrated

HHI 40Leader 2%Top 3 4.9%

Fragmented: no brand dominates. The top 3 hold 4.9% of mentions; the leader 2%.

Answers behind the ranking

Product categories: Google answers only, for now

Google AI Mode90

About these numbers

Sample: 180 real AI answers to 180 prompts across 90 sampled niches, Oct 28, 2026 – Oct 28, 2026. Demand: Google Keyword Planner, Oct 2025 – Sep 2026.

Product categories: brand visibility and cited sources come from Google AI Mode and AI Overview answers only. ChatGPT brand mentions and ChatGPT citations are left out for now: the first ChatGPT run of these prompts went through an API path instead of the real ChatGPT app. The real-app monthly run of 27-Nov-2026 replaces it. ChatGPT already counts for native shopping cards and ads.
Shopping captures are still pending for about 9% of answers; shopping figures cover the captures already closed.
Demand: Google Keyword Planner monthly searches, Oct-2025 to Sep-2026 (12-month average). AI asks per month are estimated from Google volume × the share of commercial searches each AI engine already answers.
CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28.
Product categories: every sampled niche gets the same two prompts in every country, a short product search (Google AI Mode) and a buying question (ChatGPT). Native shopping figures count only real product cards (price, store or catalog link), never products read from the answer text.
Answers are refreshed monthly; the next refresh is around 27-Nov-2026.