Compare · Google taxonomy #728
Pest Control
Control de plagas · Home & Garden › Household Supplies
n = 26 answers26 promptsOct 28, 2026Mexico
Control de plagas
n = 8 answers8 promptsOct 27, 2026Leader Betterware14.3%
United States
Pest Control
n = 10 answers10 promptsOct 28, 2026Leader Monsanto7.1%
Spain
Control de plagas
n = 8 answers8 promptsOct 28, 2026Leader Birdgard40%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 68× higher in the US (178.9K asks a month) than in Spain (2.6K).
- Best opportunity: the US, scoring 91 (high) against 1 in Spain.
- ChatGPT shows ads in 75% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.8× more often in the US (35% of answers) than in Spain (12.5%).
- A different brand leads in each country: Betterware in Mexico, Monsanto in the US and Birdgard in Spain.
- No brand appears in the top 4 of more than one country: each market has its own winners.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
6.2K
178.9K
2.6K
Google searches / month
15K
431.2K
6.3K
Search trend
down −1%
Peak: Dec 2025
no change 0%
Peak: Mar 2026
up +27%
Peak: Jun 2026
Cost per click
MX$3.48
High competition
$0.98
High competition
€0.11
High competition
Shopping carousel
12.5%
AI Mode 25% · ChatGPT 0%
35%
AI Mode 50% · ChatGPT 20%
12.5%
AI Mode 0% · ChatGPT 25%
Ads in answers
75%
3 ads seen
40%
2 ads seen
0%
0 ads seen
Brands named
7
Top 3 hold 42.9%
14
Top 3 hold 21.4%
4
Top 3 hold 80%
Concentration
Fragmented
HHI 1,429
Fragmented
HHI 714
Concentrated
HHI 2,800
Products in carousels
4
Median MX$174
11
Median $6.47
3
Median €8.99
Opportunity
Low27
High91
Low1
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
7 brands
United States
14 brands
Spain
4 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
4 products
United States
11 products
Spain
3 products
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure