Category · Spain
Pest Control
2.6K estimated AI asks a month. AI answers name 4 brands (Birdgard alone holds 40%) and show native product carousels in 25% of ChatGPT answers.
Taxonomy #728Level 3n = 8 answers8 promptsupdated Oct 28, 2026Low sampleAI Mode4ChatGPT4
AI demand / mo
2.6K
6.3K Google searches
CPC €0.11 · High comp.
12-month trend
+27%
Peak Jun
Oct 2025 – Sep 2026
Brands seen
4
Concentrated · HHI 2,800
n = 4 answers
Native catalog
AI Mode0%
ChatGPT25%
3 distinct products
n = 8 answers
Ad rate
0%ChatGPT
No ads captured
n = 4 answers
Opportunity
1
Low
1 / 100
- Demand
- p71
- Open
- 20
- Ads
- 0
n = 8 answers
Subcategories
4 subcategories · size = AI demand · colour = opportunity
25Fly Swatters38%996 AI asks / mo22Repellents30.3%792 AI asks / mo2Pesticides15.9%415 AI asks / mo2Pest Control Traps15.9%415 AI asks / mo
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 8 answers8 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Pest Control answers
n = 4 answersGoogle AI Mode and AI Overviews answers
Market concentrationConcentrated
FragmentedModerateConcentrated
HHI 2,800Leader 40%Top 3 80%
Concentrated: a few brands own the answers. The top 3 hold 80%; the leader 40%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode4