Compare · Google taxonomy #922
Office Supplies
Material de oficina
n = 404 answers404 promptsOct 28, 2026Mexico
Material de oficina
n = 98 answers98 promptsOct 28, 2026Leader 360imprimir2.2%
United States
Office Supplies
n = 220 answers220 promptsOct 28, 2026Leader VEVOR1.4%
Spain
Material de oficina
n = 86 answers86 promptsOct 28, 2026Leader FasaWorld2%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 12× higher in the US (2M asks a month) than in Spain (169.3K).
- ChatGPT shows ads in 58.2% of these answers in the US vs 0% in Spain.
- Search demand is growing in Mexico (+9%) and the US (+6%) but shrinking in Spain (−17%).
- Shopping carousels show up 3.9× more often in the US (33.8% of answers) than in Spain (8.8%).
- A different brand leads in each country: 360imprimir in Mexico, VEVOR in the US and FasaWorld in Spain.
- Amazon leads the shopping carousels in Mexico and Spain; Staples in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
379.3K
2M
169.3K
Google searches / month
913.9K
4.9M
407.9K
Search trend
up +9%
Peak: Sep 2026
up +6%
Peak: Feb 2026
down −17%
Peak: Oct 2025
Cost per click
MX$9.96
High competition
$2.60
High competition
€0.27
High competition
Shopping carousel
12%
AI Mode 17.9% · ChatGPT 6.1%
33.8%
AI Mode 29.4% · ChatGPT 38.2%
8.8%
AI Mode 5.9% · ChatGPT 11.6%
Ads in answers
16.3%
8 ads seen
58.2%
82 ads seen
0%
0 ads seen
Brands named
86
Top 3 hold 6.6%
292
Top 3 hold 3.7%
90
Top 3 hold 5.9%
Concentration
Fragmented
HHI 122
Fragmented
HHI 42
Fragmented
HHI 121
Products in carousels
50
Median MX$299
294
Median $27.98
50
Median €16.50
Opportunity
Low44
Low38
Low38
Brands AI recommends
Top 5 per country, by share of brand mentions.
Mexico
86 brands
United States
292 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
50 products
- 1Amazon27.2%12
- 2Mercado Libre21%13
- 3Office Depot16%12
United States
294 products
- 1Staples18.8%44
- 2Walmart13.4%42
- 3Amazon6.7%20
Spain
50 products
- 1Amazon32.8%9
- 2Leroy Merlin6.3%4
- 3IKEA6.3%2
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure