Category · Mexico
Material de oficina
379.3K estimated AI asks a month. AI answers name 86 brands with no clear leader, show native product carousels in 17.9% of AI Mode and 6.1% of ChatGPT answers, and carry ads in 16.3% of ChatGPT answers.
Taxonomy #922Level 1n = 98 answers98 promptsupdated Oct 28, 2026AI Mode49ChatGPT49
AI demand / mo
379.3K
913.9K Google searches
CPC MX$9.96 · High comp.
12-month trend
+9%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
86
Fragmented · HHI 122
n = 49 answers
Native catalog
AI Mode17.9%
ChatGPT6.1%
50 distinct products
n = 98 answers
Ad rate · ChatGPT
16.3%
8 ads · 4 advertisers
n = 49 answers
Opportunity
44
Low
44 / 100
- Demand
- p38
- Open
- 93
- Ads
- 16
n = 98 answers
Subcategories
14 subcategories · size = AI demand · colour = opportunity
91Equipos para oficina32.8%124.5K AI asks / mo79Productos generales26.9%101.9K AI asks / mo83Artículos de oficina19.4%73.7K AI asks / mo52Clasificación y organización9.4%35.7K AI asks / mo30Accesorios para presentaciones8.2%31.1K AI asks / moManipulación del papel1.8%Accesorios para envíosAccesorios para libros
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 98 answers98 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Material de oficina answers
n = 49 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 122Leader 2.2%Top 3 6.6%
Fragmented: no brand dominates. The top 3 hold 6.6% of mentions; the leader 2.2%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode49