Compare · Google taxonomy #977
Writing & Drawing Instruments
Artículos de escritura y dibujo · Office Supplies › Office Instruments
n = 44 answers44 promptsOct 28, 2026Mexico
Artículos de escritura y dibujo
n = 12 answers12 promptsOct 27, 2026Leader BIC5%
United States
Writing & Drawing Instruments
n = 20 answers20 promptsOct 28, 2026Leader Pilot7.4%
Spain
Artículos de escritura y dibujo
n = 12 answers12 promptsOct 28, 2026Leader Bic5.9%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- ChatGPT shows ads in 80% of these answers in the US vs 0% in Spain.
- AI demand is 21× higher in the US (362K asks a month) than in Spain (17.3K).
- AI answers show a shopping carousel 40% of the time in the US, but almost never in Spain (0%).
- BIC leads in Mexico and Spain; Pilot in the US.
- Only BIC makes the top 5 in all three countries; the rest of each ranking is local.
- Best opportunity: Mexico, scoring 99 (high) against 84 in the US.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
25.8K
362K
17.3K
Google searches / month
62.2K
872.2K
41.6K
Search trend
down −8%
Peak: Apr 2026
down −12%
Peak: Oct 2025
down −12%
Peak: Sep 2026
Cost per click
MX$3.15
High competition
$1.95
High competition
€0.09
High competition
Shopping carousel
0%
AI Mode 0% · ChatGPT 0%
40%
AI Mode 40% · ChatGPT 40%
0%
AI Mode 0% · ChatGPT 0%
Ads in answers
0%
0 ads seen
80%
12 ads seen
0%
0 ads seen
Brands named
20
Top 3 hold 15%
25
Top 3 hold 18.5%
29
Top 3 hold 17.6%
Concentration
Fragmented
HHI 500
Fragmented
HHI 425
Fragmented
HHI 381
Products in carousels
0
No prices seen
27
Median $9.21
0
No prices seen
Opportunity
High99
High84
High95
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
25 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
0 products
No shopping carousel in these answers
United States
27 products
Spain
0 products
No shopping carousel in these answers
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure