Category · Spain
Writing & Drawing Instruments
17.3K estimated AI asks a month. AI answers name 29 brands with no clear leader and show no native product carousel.
Taxonomy #977Level 3n = 12 answers12 promptsupdated Oct 28, 2026AI Mode6ChatGPT6
AI demand / mo
17.3K
41.6K Google searches
CPC €0.09 · High comp.
12-month trend
−12%
Peak Sep
Oct 2025 – Sep 2026
Brands seen
29
Fragmented · HHI 381
n = 6 answers
Native catalog
AI Mode0%
ChatGPT0%
n = 12 answers
Ad rate
0%ChatGPT
No ads captured
n = 6 answers
Opportunity
95
High
95 / 100
- Demand
- p93
- Open
- 82
- Ads
- 0
n = 12 answers
Subcategories
7 subcategories · size = AI demand · colour = opportunity
81Markers & Highlighters45%7.8K AI asks / mo67Pens & Pencils23.9%4.1K AI asks / mo59Crayons19.5%3.4K AI asks / mo43Chalk10.6%1.8K AI asks / moArt Charcoals
1 subcategory without search demand data is listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 12 answers12 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Writing & Drawing Instruments answers
n = 6 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 381Leader 5.9%Top 3 17.6%
Fragmented: no brand dominates. The top 3 hold 17.6% of mentions; the leader 5.9%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode6