Category · Spain
Herramientas
267.7K estimated AI asks a month. AI answers name 64 brands with no clear leader and show native product carousels in 9.8% of AI Mode and 9.6% of ChatGPT answers.
Taxonomy #1167Level 2n = 146 answers146 promptsupdated Oct 28, 2026AI Mode73ChatGPT73
AI demand / mo
267.7K
645K Google searches
CPC €0.18 · High comp.
12-month trend
−11%
Peak Dec
Oct 2025 – Sep 2026
Brands seen
64
Fragmented · HHI 194
n = 73 answers
Native catalog
AI Mode9.8%
ChatGPT9.6%
203 distinct products
n = 146 answers
Ad rate · ChatGPT
0%
No ads captured
n = 73 answers
Opportunity
92
High
92 / 100
- Demand
- p95
- Open
- 87
- Ads
- 0
n = 146 answers
Subcategories
79 subcategories · size = AI demand · colour = opportunity
98Sensores y herramientas de medida27.3%73.2K AI asks / mo76Herramientas de albañilería15.5%41.5K AI asks / mo7Sierras8.6%22.9K AI asks / mo79Linternas5.4%14.5K AI asks / mo72Compresores3.4%9.2K AI asks / mo72Llaves inglesas3.4%9.2K AI asks / mo68Alicates2.8%7.5K AI asks / mo68Destornilladores2.8%7.5K AI asks / mo68Tornos2.8%7.5K AI asks / mo65Martillos y mazos2.6%6.8K AI asks / mo62Fresadoras2.3%6.1K AI asks / mo62Hachas2.3%6.1K AI asks / mo59Herramientas de pintura2%5.4K AI asks / mo57Desatascadores1.9%5K AI asks / mo54Cortadores1.6%Yunques1.5%Pulidoras1.3%Taladros1%Cautines1%Lijadoras1%Taladradores y llaves de impacto1%Sopletes0.8%
Other0.7%
Escaleras y andamios0.7%DeshollinadorLimas para herramientas0.7%Pistolas de aire caliente0.7%EscariadoresEsmeriladorasMáquinas para pulir11 subcategories without search demand data are listed in the .
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 146 answers146 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Herramientas answers
n = 73 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 194Leader 5.3%Top 3 13.3%
Fragmented: no brand dominates. The top 3 hold 13.3% of mentions; the leader 5.3%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode73