Compare · Google taxonomy #1167
Tools
Herramientas · Hardware
n = 550 answers550 promptsOct 28, 2026
Mexico
Herramientas
n = 148 answers148 promptsOct 27, 2026United States
Tools
n = 256 answers256 promptsOct 28, 2026Spain
Herramientas
n = 146 answers146 promptsOct 28, 2026What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 10× higher in the US (2.7M asks a month) than in Spain (267.7K).
- Search demand is growing in Mexico (+5%) but shrinking in the US (−7%) and Spain (−11%).
- Shopping carousels show up 3.1× more often in the US (29.7% of answers) than in Spain (9.7%).
- A different brand leads in each country: Truper in Mexico, Milwaukee in the US and Makita in Spain.
- ChatGPT shows ads in 21.6% of these answers in Mexico vs 0% in Spain.
- 2 of the top 5 brands are the same in all three countries: Makita and VEVOR.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
398.9K
2.7M
267.7K
Google searches / month
961.1K
6.6M
645K
Search trend
up +5%
Peak: Sep 2026
down −7%
Peak: Nov 2025
down −11%
Peak: Dec 2025
Cost per click
MX$3.52
High competition
$1.55
High competition
€0.18
High competition
Shopping carousel
22%
AI Mode 25% · ChatGPT 18.9%
29.7%
AI Mode 32.7% · ChatGPT 26.6%
9.7%
AI Mode 9.8% · ChatGPT 9.6%
Ads in answers
21.6%
16 ads seen
16.4%
21 ads seen
0%
0 ads seen
Brands named
97
Top 3 hold 13.8%
247
Top 3 hold 13.4%
64
Top 3 hold 13.3%
Concentration
Fragmented
HHI 162
Fragmented
HHI 101
Fragmented
HHI 194
Products in carousels
123
Median MX$729
247
Median $99.95
203
Median €159
Opportunity
High94
High95
High92
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
247 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
123 products
- 1Mercado Libre20%20
- 2Amazon18%19
- 3Home Depot12%15
United States
247 products
- 1Home Depot30.1%59
- 2Lowe's11.3%27
- 3Walmart4.9%15
Spain
203 products
- 1Amazon20.4%17
- 2Leroy Merlin15.2%20
- 3comercturro.com4.3%3
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure