Category · Spain
Apparel & Accessories
496.2K estimated AI asks a month. AI answers name 180 brands with no clear leader and show native product carousels in 25.3% of AI Mode and 12% of ChatGPT answers.
Taxonomy #166Level 1n = 200 answers180 promptsupdated Oct 28, 2026AI Mode90ChatGPT100AI Overviews10
AI demand / mo
496.2K
1.2M Google searches
CPC €0.25 · High comp.
12-month trend
−1%
Peak Oct
Oct 2025 – Sep 2026
Brands seen
180
Fragmented · HHI 74
n = 100 answers
Native catalog
AI Mode25.3%
ChatGPT12%
464 distinct products
n = 190 answers
Ad rate
0%ChatGPT
No ads captured
n = 100 answers
Opportunity
69
High
69 / 100
- Demand
- p69
- Open
- 92
- Ads
- 0
n = 200 answers
Subcategories
8 subcategories · size = AI demand · colour = opportunity
What AI answers show
Brands, stores, products, ads and sources in the sampled answers
n = 200 answers180 promptsOct 28, 2026
Brands AI recommends
Share of brand mentions in Apparel & Accessories answers
n = 100 answersGoogle AI Mode and AI Overviews answers
Market concentrationFragmented
FragmentedModerateConcentrated
HHI 74Leader 3.4%Top 3 7.7%
Fragmented: no brand dominates. The top 3 hold 7.7% of mentions; the leader 3.4%.
Answers behind the ranking
Product categories: Google answers only, for now
- Google AI Mode90
- AI Overviews10