Compare · Google taxonomy #166
Apparel & Accessories
Ropa y accesorios
n = 708 answers668 promptsOct 28, 2026Mexico
Ropa y accesorios
n = 202 answers182 promptsOct 28, 2026Leader Adidas2.8%
United States
Apparel & Accessories
n = 306 answers306 promptsOct 28, 2026Leader Victoria's Secret0.6%
Spain
Ropa y accesorios
n = 200 answers180 promptsOct 28, 2026Leader Zara3.4%
What's different
Generated from the numbers below; each line only appears when both sides have enough data.
Auto-generated
- AI demand is 17× higher in the US (8.4M asks a month) than in Spain (496.2K).
- ChatGPT shows ads in 39.6% of these answers in Mexico vs 0% in Spain.
- Shopping carousels show up 2.4× more often in the US (24% of answers) than in Mexico (10.1%).
- A different brand leads in each country: Adidas in Mexico, Victoria's Secret in the US and Zara in Spain.
- Best opportunity: the US, scoring 81 (high) against 63 in Mexico.
- A different store leads the shopping carousels in each country: Mercado Libre in Mexico, Etsy in the US and Amazon in Spain.
Side by side
Metric
MXMexico
USUnited States
ESSpain
AI asks / month
828K
8.4M
496.2K
Google searches / month
2M
20.2M
1.2M
Search trend
down −10%
Peak: Oct 2025
down −32%
Peak: Dec 2025
down −1%
Peak: Oct 2025
Cost per click
MX$4.23
High competition
$1.27
High competition
€0.25
High competition
Shopping carousel
10.1%
AI Mode 16.9% · ChatGPT 4%
24%
AI Mode 23.8% · ChatGPT 24.2%
18.3%
AI Mode 25.3% · ChatGPT 12%
Ads in answers
39.6%
40 ads seen
30.1%
50 ads seen
0%
0 ads seen
Brands named
122
Top 3 hold 7.1%
593
Top 3 hold 1.9%
180
Top 3 hold 7.7%
Concentration
Fragmented
HHI 97
Fragmented
HHI 19
Fragmented
HHI 74
Products in carousels
233
Median MX$482
542
Median $59.99
464
Median €40.00
Opportunity
Medium63
High81
High69
Brands AI recommends
Top 5 per country, by share of brand mentions.
United States
593 brands
Stores in the shopping carousels
Who sells the products AI shows, by share of product cards.
Mexico
233 products
- 1Mercado Libre25.4%32
- 2Amazon17.2%19
- 3Etsy6.8%7
United States
542 products
- 1Etsy12.8%25
- 2Amazon8.8%25
- 3Walmart6.5%26
Spain
464 products
- 1Amazon19.8%24
- 2Etsy6.3%9
- 3El Corte Inglés4.3%20
Every sampled niche gets the same two prompts in every country, in its language: a short product search in Google AI Mode and a buying question in ChatGPT. Money stays in each country's currency. CPCs for Spain and the United States are converted from MXN with the European Central Bank reference rate of 2026-10-28. How we measure